Monday, May 24, 2010
The Power of a Letter
In early May I read a Time magazine article about Ron Rubin, CEO of the Republic of Tea, who made it his mission to improve the benefits and working atmosphere at his company in spite of a downward spiraling economy.
I sent a letter to Mr. Rubin thanking him for taking the initiative to be caring and proactive regarding his employees' well- being. In my brief note, I explained that he is inspiring as a leader and is also, hopefully, setting standards for other CEOs to follow suit.
To my delight and surprise I received a package from Republic of Tea with the 3 canisters of tea (pictured in this post) as well as a thank you note written by Mr. Rubin. How nice is that? While a response is not expected, it is always welcomed. In addition to the recognition of receipt of my letter, his response also inspires me to send more goodwill.
This is the sixth letter I've sent this year, and the first to which I received a response. I recently started to keep a folder with a note on who/why/what/when. This helps me recall who I actually sent a letter to rather than who I thought I sent a letter to.
I'd like to hear who you have sent a letter/note/card to and any response you received.