Niche Magazine Conference

The Niche Magazine Conference is over and I found it very beneficial. Because the conference catered specifically to niche magazines, the workshops and keynote speakers were targeted to the needs of niche publishers. Some of the workshops included:

• 7 Tools to Engage Your Audience
• E-Newsletters
• Ad Sales
• Mobile Strategies

 In addition to these informative sessions, we also had lots of time for networking with fellow niche publishers. To give you an idea of some of the other publications represented at the conference, here are a few titles; New Hampshire Wedding, Birdwatching, SD Times and Outdoors NW.

Much has been happening to the publishing industry with many magazines going belly up in this tough economy. But the feeling at the conference was that niche magazines are the wave of the future. Keeping publications small and relevant will help the niche publisher survive.

Although some niche publications are divisions of larger publishing houses, many of them are published by individuals.

Next up is the annual National Stationery Show (NSS) in New York in May. Maybe one day I will get to Paperworld in Germany.