Cindy (my assistant) and I sent out over 200 emails and letters to potential advertisers in the last 6 weeks as well as appeal to a few niche publishers who we thought might be interested. We did have a couple companies show some interest, but in the end, most of the responses fell into one of the following categories:
- We don't advertise
- We've already used our budget for 2011
- Send us a copy of your magazine when it's published
- Come back again when you have a larger audience
- No thanks
- No response
Believe me, no one is more disappointed than I, not be preparing the print issue for publication this fall.